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Alien Day

A launch event for the film Alien: Covenant, which began with the celebration of Alien Day.

CLIENT

20th Century Fox

PRODUCT

Alien: Covenant

PLACES

Abasto Shopping

SERVICES

Idea, realization, developments, implementation, communication, coverage.

Description

Event for the press, influencers, and fans. Technologies, staging and Alien culture´s Experiences.

Realization

We implemented an international co-branding for Alien Covenant and AMD; the user creates their own Walter®.

Interaction

The Alien Detector: a Chestburster comes out of your chest! Generates a GIF for each player to share on social networks.