War for the Planet of the Apes – interactive window display in Gato store.
By touch the graph of the showcase window it activates snow and forms the face of César, the protagonist of this spectacular story.
20th Century Fox
War for the planet of the apes.
Idea, development, implementation, communication.
Co-branding between 20th Century Fox and Gato store with the sale of movie kits. Movie tickets for the avant-premiere as a prize.
We invited the Gato store ´s public to live a surprising experience, unleashing a snow storm.